Mammoet The Biggest thing we move is Time
Together with Huib Maaskant I helped win the Global Mammoet pitch for DDB & Tribal Amsterdam. With the line: Mammoet, The biggest thing we move is time. Subsequently we were asked to create the campaign as Interim Direction, working closely with Robin Cenijn, head of Design. The campaign had both internal and BtoB components. For internal communication we developed two magazine formats, a new payoff, reception interior design, DM mailings, clothing, lunch boxes etc. For the BtoB campaign we created a film, 6 print ads, 100 fact sheets and a new website. What a great brand to work for. Pure Dutch pride.
Agency: DDB Amsterdam
Award: San Accent 2013, Best Business to Business