Hema Meest onmisbare merk van Nederland
Working with the creative team Tjeerd Buntsma and Marvin Pupping we created a PR activation for Hema celebrating it had become the Meest onmisbare merk van Nederland. Together with producer Mylene Klessens and account director Annebel Wegdam we created a gigantic crop circle in the form of the legendary Hema Rookworst. The making of video got more than 65.000 views within a week, got on the front page of Telegraaf.nl and we created a TV commercial to further amplify the message.
Brand: Hema
Agency: BrandBase
Link: www.brandbase.nl/
YouTube: www.youtube.com/watch?v=ZrMafLumv3I
