
In 2025, I was approached by the European Marketing Director of Rab with the question if I would be interested in becoming one of their athletes? Rab was launching their new ultra-light hiking backpack and gear, and they wanted me to represent their brand. Who would have thought? Becoming the face of a brand at 52? Crazy! But Good crazy. A weathered, wrinkled, hairy face. Funny how walking has transformed my life in so many ways. I am thrilled, honoured, and excited to make this partnership into a creative collaboration. I have so many ideas. Venturing out on new expeditions and who knows, even designing some new clothes with Rab.
Rab is a high-end British outdoor brand with Scottish heritage, specialising in Alpine mountain gear. I already used their sleeping bags, but now I get to use and test all their new ultra-light hiking gear.
Rab is a high-end British outdoor brand with Scottish heritage, specialising in Alpine mountain gear. I already used their sleeping bags, but now I get to use and test all their new ultra-light hiking gear.