Budweiser BudHouse World Cup 2010
As part of Budweiser United, Budweisers sponsorship for the 2010 FIFA World Cup, we launched the Bud House, an interactive reality series uniting 32 football fans under one roof. Fans followed on YouTube, Facebook and Twitter, generating over 1.4 billion global impressions and enough buzz to make Budweiser the #1 beer brand on Facebook, earning over 1 million fans. Working together with Tribal DDB Amsterdam & DDB Chicago. We worked with the Hollywood studio RSA Films, who produced the Show content in South Africa. I worked as creative director together with Peter Hayden & Richard van Laar, Chris Baylis, Galen Graham & Jason Karley & Ashley Vinson to lead the creative team.
Agency: Tribal DDB Amsterdam & DDB Chicago
Award: One Show Silver Pencil winner 2011. Entertainment
Award: EuroBest 2010 Finalist. Best interactive video campaign
Award: Webby 2011 Official Honoree x 2